Paperworld China 2018 upgrades structure with: “Stationery trends” and “Tomorrow’s office”

Paperworld China, Asia’s leading trade fair dedicated to the stationery and office supplies industries, will be held from 22 – 24 November at hall 5.2 of the National Exhibition and Convention Center (Shanghai). As of June, more than 300 renowned companies have confirmed their participation, including Guangdong Hualong Stationery, M&G COLIPU, Ningbo BEIFA, PILOT, Shenzhen Comix, Taiwan Lion Pencil, Umajirushi, ZEBRA, Zhejiang Guangbo and many more.

Held under the theme “Stationery trends. Tomorrow’s office”, the 2018 edition will be classified into four zones. Namely: Tomorrow’s Office, Stationery and Hobby, Quality Suppliers, and Oriental Products. The theme and structure are intended to reflect the transformations taking place in China’s stationery and office supplies industries, such as the acceleration in consumerism and the upcoming 2019 launch of a 5G network in China.

Alongside the new network launch, new technologies such as cloud computing, mobile office, VR conference, data security, and more will bring significant transformations to modern offices and their related supply sectors. Over the next five years, Paperworld China will work with quality industry players to display these new cutting-edge office concepts and products to the industry. A sample of what’s to come will be on display during the 2018 edition at the Tomorrow’s Office zone, where industry leaders such as Sunon Group, M&G COLIPU, and other leading brands will demonstrate new office concepts. They will also introduce concepts for office environments that are green, smart, shared and lifestyle friendly to the industry.

Consumer decision making patterns are also evolving. As younger generations become the dominant group for stationery consumption, the importance of product functionality is being replaced by brand image, appearance, originality and a host of other factors. At the same time, stationery stores, book stores and gift shops are undergoing significant transformations to provide better overall shopping experiences for their customers. Reflecting these trends at the fair will be the Small yet Beautiful showcase located at the Stationery and Hobby zone. The expanded showcase will scale 250sqm and serve as a mock retail store that includes a cafe area and an interactive art workshop. Also featured at the showcase will be adaptations of Zakka, a Japanese concept that describes a wide variety of miscellaneous consumer goods. Items on display will include Chinese stationery and related products for home office environments.